Instagram is one of the most used social networks in the world, in Latin America and in Bolivia. In this guest article, Edith Gómez will share 5 tips to attract new followers on this social network.
How to get followers on Instagram
Social networks change quickly, so what we did in the beginning is not always what always gives good results. For this reason we must maintain the willingness to change and evolve at the same speed as the world around us. When we prefer to stay in our comfort zone instead of adapting to different situations, it will become more difficult to achieve success, especially if we work with social networks buy real followers on instagram.
Specifically, Instagram is a platform that has had many changes since its appearance in 2011. Since then, its growth has been dizzying and it is currently the second most used social network in the United States, with 32% of the population uses it, while users around the world reach more than 800 million people, of which more than half use the platform every day. If you have a business and you don’t know which social networks are best for you, follow these 7 Profit steps to find out.
Now, if you have already decided that you want to use Instagram, you should know that there have been recent changes. This platform, like Facebook and other social networks, is governed by various algorithms. At the beginning of this year, the main algorithm of Instagram (EdgeRank) and in charge of the publications that are shown in our timeline had changes, so now the management of the platform cannot be done in the same way in which we were used to until that time. moment.
For this reason, today we have brought a series of updated tips that will help you get quality followers without violating the new Instagram policies . These are:
– Fill out your profile carefully
You must fill out your profile completely, without leaving blank spaces. Make sure you have a quality profile photo that fully represents the brand because that’s the first thing Instagram users will see. This profile must be corporate so that you have access to all the features that the platform has to offer for this type of account.
Create a bio that is interesting and that invites (without saying it directly) people to follow you so they can see all the interesting things you has to offer. A good idea is to put a hashtag in your bio. This is one of the most recent features of Instagram that you should get the most out of.
– Create quality content
You can read all the information available to learn how to attract followers and follow each of the tricks that exist for that purpose, but something that you cannot skip if you want to have a successful account is producing quality content for the audience you are targeting. .
This must be innovative, interesting, relevant and visually attractive. Instagram has many tools to help you in this regard: traditional posts, albums, stories (with many features you can add to them), conventional videos, and live videos. If you use each of the publishing options with balance, you will be successful in getting new followers and better yet, building loyalty among the ones you already have.
– Select the best hashtags for each post
Hashtags can make you discover potential followers so you have to use them very wisely. If you use more than one Instagram account, it will penalize you by reducing your exposure, so choose your hashtags well. There are applications that will be very useful for this area, since you can get the most used hashtags in your brand’s field and in your geographical area to add them to your description.
Try to place these organically within the text instead of just placing them all together at the end of the post like some tend to do. You know you are using the right hashtags when, after sharing a new post, new users begin to follow you with whom you have no people in common.
– Pay attention to publication times
This is not only to know the times in which you will publish, but to know the times in which I will publish each different type of content. Stories, conventional images, among others.
If you publish quality content at times when your target audience is active, using the right hashtags, you can attract many new followers in a short time since you will get very good visibility. Your goal should be the engagement of the publications since the higher this is, the more exposure your account will have and the more people will follow you.
– Prioritize interaction
All the previous points are equally important, but the icing on the cake is this, since the new Instagram algorithm gives greater visibility to those who take the time to interact with your audience.
Instagram is not a showcase, it is a two-way platform so you cannot expect to receive likes and comments without giving anything in return. To get followers through interaction you must:
- Follow accounts, both your followers and others that interest you or have to do with your industry. It is not mandatory to follow back, but it is a good strategy.
- Respond to comments within the first hour after they have been made.
- Follow hashtags that are in your area.
- Comment and like the posts of the accounts you follow.
Each and every one of these actions will make you very present, which will make more people discover you and follow you. But if you want to know what else, you can do this to get followers on Instagram.